Bellecurve – a new plus size range from Target

Last week I was invited to the launch of a new plus size range from Target Australia – Bellecurve.

In the course of my job as a journalist, I have been to many PR events and just events, but never anything quite like this. Fashion is a whole different catwalk.

And as my first foray into fashion launches, it was exhilarating.

Taking place in a beautiful penthouse suite at The Establishment in Sydney, small groups of other fashion bloggers, many of them fellow Aussie Curves posters, were invited to meet with Bellecurve ambassador Fiona Falkiner to discuss and try on the new range.

Covering sizes 16 to 26, the collection dubbed ‘Out on the Town’ contains 14 pieces which are said to take you “from desk to dinner”.

I would describe the range as City Chic, but cheaper. I love City Chic, it was a godsend when I needed it, but you have to admit, it can be expensive and not everyone can afford it.

Bellecurve¬†is priced from $49 to $79. I can just see Man Piece’s frown now when I start bringing home more clothes for my ever-expanding wardrobe.

I didn’t manage to try everything on, but here is what I did manage. First the Float Away Tunic in Cobolt as seen here:


It is only $49 and also comes in Black. It does come with a singlet underneath, but that is detachable and a little redundant. I also found it quite small in comparison to the rest of the top. Also pictured is the Shine Bright Sequin Shrug at $59. These two pieces look fantastic together, but the shrug isn’t quite my style. I will be going out to get this top though. (Jeans are not part of the collection, soz.) I’m wearing a 24 in both, which is what I expected to be in the sizing.

Next is the Reach For The Stars Studded Top at $59. This is quite baggy – I even sized down. I originally tried on the 24 but felt it was too baggy and went for the 22.

target2Now that I’m looking at the photos, this top is growing on me. I wasn’t completely sold on it while I was wearing it, but now, it actually looks quite flattering.

I really loved this Lolita Dress. I have already been on the hunt for it, but so far cannot find it. It is a steal at $59 – the perfect LBD.


With the beautiful Fiona Falkiner being all matchy-matchy. OMG TWINS.

The twin theme appeared again when Jo from iCurvy and I were both in the Glamourous Sequin Dress. This one is top of the range price-wise at $79.


In both the dresses I went for the 26 – the 24 did fit, but for comfort and a bit more movement, I decided to size up. I had expected on the more fitted pieces that I might have to do this.

Overall, I am loving the range and can’t wait to get my hands on some of it for myself. It is great to see Target is branching out to cater for plus size women who do want more glamorous clothing, but for a reasonable price.

target6As you can see there is a bit more colour in the collection with the floral patterns than what I have shown you. It wasn’t really my thing, so I didn’t try them on.

Also, here is a sneak peek of what you could expect in January. The bottom image is the collection which has been released this week.


Now what would a fashion post be without a selfie?


Special appearance by Elise from yElle Styling and the Dazzle Me Pencil Skirt.

So far it would seem the full collection is not in stores, but I’m sure it will appear in the next few days. You can also look at the entire collection on Target’s website.

I also have to say a huge thank you to Target for gifting me a pair of heels which were available for us to try on with the clothes. I have a lot of trouble finding shoes because I am a size 11/12 with a very wide foot, so even if a store does stock an 11, it is not often that it will fit me. I might have had a moment when they said I could have them because I have really struggled lately to find any shoes. Target seems to be the only place that I can go and try on shoes that are reasonably priced.

I believe this is the pair (I don’t have a good photo of them right now). They are so comfortable and easy to walk in. I’m hoping to take them for their first spin tomorrow when I dress up for Melbourne Cup day.

So what do you think of the new range?